The Internet’s Unkillable App →

Dave Pell for the Atlantic:

How did the unpretentious and simple newsletter outlive empires and technological transformation, not only displaying the survivability of the tardigrade but also somehow becoming the cool new thing without much reinvention at all?

I might be biased as I publish a newsletter on my own (I will send Letter #2 tomorrow), but I strongly believe in its power.

Pell puts it beautifully:

Newsletters are patient. I send something to you, and you can read it when you want to and respond (or not) when you want to. You get to absorb and consider the contents of a newsletter without the rest of the internet chiming in, telling you what to think while puking out tweets, replies, posts, comments, photos, videos, news, and memes at a pace that pulverizes human attentional capacity. (The second you catch up, you’re already behind.) Newsletters are always right where you left them. Sure, people complain about having too much email. But compared with everything else online, your inbox is the Walden Pond of the internet.